Goodreads Report: How Users Discover New Books

Note: This post was originally published on in 2012.

For authors: Goodreads recently released a presentation of data about how its users discover new books. I’ve pasted the link below. Here are two actionable quotes about how you can make better use of the site:

“So authors, if you know of a strong comparable title to your book and you are able to market your book to those readers—and they respond by adding your book to their Goodreads account—our recommendation engine will notice this correlation and be even more likely to suggest your book to the right readers.”

“Our best advice is to work hard to establish your core fan base. The more momentum on Goodreads you get, the more it will build. Encourage your readers to rate and review your book on Goodreads. This will not only help generate word-of-mouth buzz, which is essential for a sustained promotion, but also help get your books onto the appropriate book lists and onto the Goodreads Recommendation engine. Our Listopia lists are a great source of discovery for our members, including lots of mid-list titles. They tend to be specific, such as World War II Fiction or Pacific Northwest Books, so having your book on the right list can make a huge difference.”


Embedded Link

Blog Post: How do books get discovered? A guide for publishers and authors who want their books to find an audience
We’ve all fallen under the spell of a truly great book. But where did we originally hear about it? How did we come to choose that particular book from among…

Google+: Reshared 2 times

Stars of PR Radio Show – February 9

For anyone who missed my appearance this week (2/9/12) on “Stars of PR” with Cindy Rakowitz, below is a link to the archived show on You can also download the .mp3 and listen to it as a podcast. Cindy and I talked about the basics of internet publicity–a great intro for beginners who don’t know where to start in promoting themselves online (particularly authors).

Embedded Link


Why You Should Remain Active on LinkedIn and Goodreads

LinkedIn and Goodreads - Photo by Adam Solomon on Unsplash

Photo by Adam Solomon on Unsplash

Both communities send weekly newsletters to site members, informing them of recent activities and updates from their friends and contacts. You may have seen some of these newsletters yourself. (I just received one.)

Depending on your and your contacts’ privacy settings, you could get some free email marketing from these social networks every time you become active in any way within the site.

Here are a few activities you can do that may show up in the weekly LinkedIn and Goodreads newsletters (reminder: these newsletters are sent only to your contacts):

  • Add a new skill to your LinkedIn profile
  • Share a Tweet on LinkedIn about a conference you’re attending
  • Change your job description or education level on LinkedIn
  • Join a Group
  • Review a book on Goodreads

If you’ve left your account inactive, get cracking! In under five minutes, you could put your name in front of a few hundred people.