Which Metrics Matter?

Note: This post was originally published on 563media.com.

Everyone’s always talking about metrics, analytics, and measuring results. While being able to measure your success in any endeavor is critical (especially when budgets are involved), it’s easy to get hung up on the wrong numbers. For example, if your business is a service business requiring an initial phone conversation, is it really that important that you set up a goals funnel tracking how many people click on your latest blog post (and where they go next)?

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How to Usability Test Your Website

Note: This post was originally published on 563media.com in 2012.

If you have a business website, it needs to be tested for usability, preferably by someone who isn’t 100% familiar with your business.

Here at 563 Media, we often work with small companies and individuals who are sure their websites are telling clear stories about what they intend to accomplish, what they’re selling, or where their companies would like to go in the future.

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