Tip – Don’t Overlook the Obvious

Note: This post first appeared on 563media.com.

Sometimes we write and deliver email newsletters for clients. One of the most valuable of all email marketing techniques, which I learned by observing this season’s onslaught of political messaging, is that you should always lead with information or an urgent call to action that will get people to open your email instead of trashing it or saving it for later.

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