Note: This post was first published on 563media.com.
We’re having a good couple of work weeks here at 563. A 5-day test run of Google ads we wrote for one client sold 49 eBooks. (That’s 10 eBooks a day; very respectable.) After the test, we wrote a custom landing page to boost conversion on one of the ads. We’re curious to see how that ad performs now that it points to a page specially designed to answer Google users’ questions.
This week, another of our clients is outperforming The Perks of Being a Wallflower on Scribd.com. Perks is a paid placement with a major movie tie-in; our client’s book is a debut novel from a small publisher. Its success is due largely to good old-fashioned Twitter networking and persistence.