Stars of PR Radio Show – February 9

For anyone who missed my appearance this week (2/9/12) on “Stars of PR” with Cindy Rakowitz, below is a link to the archived show on You can also download the .mp3 and listen to it as a podcast. Cindy and I talked about the basics of internet publicity–a great intro for beginners who don’t know where to start in promoting themselves online (particularly authors).

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Why You Should Remain Active on LinkedIn and Goodreads

LinkedIn and Goodreads - Photo by Adam Solomon on Unsplash

Photo by Adam Solomon on Unsplash

Both communities send weekly newsletters to site members, informing them of recent activities and updates from their friends and contacts. You may have seen some of these newsletters yourself. (I just received one.)

Depending on your and your contacts’ privacy settings, you could get some free email marketing from these social networks every time you become active in any way within the site.

Here are a few activities you can do that may show up in the weekly LinkedIn and Goodreads newsletters (reminder: these newsletters are sent only to your contacts):

  • Add a new skill to your LinkedIn profile
  • Share a Tweet on LinkedIn about a conference you’re attending
  • Change your job description or education level on LinkedIn
  • Join a Group
  • Review a book on Goodreads

If you’ve left your account inactive, get cracking! In under five minutes, you could put your name in front of a few hundred people.

5 Things You Can Do Today to Market Yourself Better in 2011

Note: This post was first published on in 2010.

It’s that time of year again—when we evaluate our business accomplishments and goals and decide what we can do better in the New Year. If you’re an author: what will you do differently in 2011 to market yourself and your books?

Here are 5 easy items you won’t want to overlook. In fact, you can implement all of them this week (though I recommend you refill your coffee mug first).

  1. Sign up for Amazon Author Central. In the last week, Amazon announced that it’s granting registered authors access to Nielsen Bookscan geographical data. Finally, you can see where in the world your customers are located, and when they’ve been buying. This is invaluable data for anyone running special promotions, appearing on regional TV or radio, or doing book signings or meetups. All you have to do to access this data is sign up for a free Author Central account. Click here for the FAQ.
  2. Add your blog to your Facebook Page. Do you have a Facebook Page for Business? Log into your account, then go to Networked Blogs. Add Networked Blogs to your profile, then set the app to broadcast your blog’s RSS feed. Your Fans will be updated automatically whenever you publish a new post. You can also add a tab to your Page that will display your recent posts. Your Fans won’t have to leave Facebook to vote up your blog content or share it with their friends.
  3. Participate in #FridayReads on Twitter. You’ll need a Twitter account for this one. #FridayReads is one of the hottest memes of 2010, probably because it’s so simple. Every Friday, Twitter users from around the world tweet what they’re reading, and tag their tweets with the hash tag #fridayreads. Participating in #FridayReads is an easy way to get your name in front of new people, show your Followers that you’re a real human (You read as well as write!), and support literacy and the book industry.
  4. Set up a Goodreads Author Profile. Goodreads is one of the most popular book-related social networks on the internet. Sign up for its Author Program and you’ll have the opportunity to participate in official Book Giveaways, site-supported Q&As with readers, and possibly even the weekly newsletter. I recently ran a Book Giveaway on the site for an author client—and received 663 entries in 4 weeks. Hands down, this is the most efficient and cost-effective way I’ve found to get the word out about a book.
  5. Schedule a day to stockpile your content. This is a challenge I’m issuing to myself, too. As critical as blogging, Facebooking, Tweeting and updating your LinkedIn accounts can be, when you’re under deadlines, self-promotional and marketing activities can fall to the bottom of the list. I recommend setting aside a single day to brainstorm a few months worth of content. “Impossible!” you say. Not so. Go to a quiet place, away from distractions, and draft 30 titles for future blog posts. If you’re stuck for ideas, write in the form of Top 10 lists related to your area of expertise (e.g., Top 10 Exercise Trends for the New Year). Next, write down 30 one-line pieces of advice you’d love to pass along to others in your industry. Finally, reflect on 30 insights or accomplishments from 2010. When you’re done with this exercise, you’ll have 90 pieces of content. Some are already complete, and can be used as Tweets and Status Updates. Others are starting points for future blog posts. Get up, stretch, yawn, then write down 10 more thoughts for a nice, round 100. Congratulations! You have a Content Strategy for 2011. But don’t forget the first step: putting this mini writing retreat on your calendar.

These are my Top 5 suggestions for 2011. If you’ve found them helpful, please Like this post using the buttons below. Thanks, and Happy Holidays!