Does your company have a social media policy in place for your employees?

Note: This post first appeared on 563media.com.

The following article, written by 563 Media’s resident technical writer, Keisuke Hoashi (also a co-founder of a music camp in New York), explains why it’s important for all organizations to have examples ready to show employees what kind of behavior is not condoned.

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Should You Be Using Tumblr?

Note: This article was previously published at 563media.com. 

Occasionally, clients will ask us if they should be on Tumblr. They hear from articles like this that Tumblr, a micro-blogging platform, is one of the fastest-growing social communities online. Naturally, they wonder if they should be involved. What we usually tell them: “It depends.”

As with any social network, whether or not the activity is worth your time depends on some key elements:

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Why This Author Website Works: ChristineSchwab.com

Once in a while, I like to share well-designed websites when I come across them. Usually, the sites and blogs I’ll share here will be author/expert or book launch sites that act as effective hubs for their owners’ author platforms and promotional efforts. I also give kudos to sites that create clear calls to action and that are structured to convert casual visitors to subscribers or buyers.

Here’s the latest well-designed author website I’ve discovered: ChristineSchwab.com (a former consulting client). What’s good about this site:

  1. Everything’s easy to find.  All the information a publicist, agent, or radio/TV booker needs is clear, easy to locate on the margins of the site, and requires no clicks. The author’s bio, publicist and agent contact information, present and former books, book reviews, buy buttons, social media, and media room are all right there on the home page. If I were in a position to hire her as a guest on a show or as a keynote speaker, almost everything I need to pitch her to my colleagues or contact her for an inquiry is there for me to grab in under 30 seconds. This site is perfect because it’s accomplishing the client’s clear objectives: selling books and getting herself booked.
  2. The call to action is visible. Christine is asking you to do two things: Follow her on Twitter and Like her on Facebook.
  3. She’s blogging actively. Because she’s blogging, I immediately understand her current platform (rheumatoid arthritis) and know that she’s actively talking about the issue. She’s also boosting her search engine optimization for that topic by writing regularly about it.

Takeaways

If you’re inclined to blog, I recommend a design format like this. Your wisdom and experience is front and center (literally) and all your major credentials are easy to see. Blogs are also unparalleled for SEO and give you a hub from which you can network with other bloggers and create relationships that can pay off for you over the long term. (Tactics for which I discuss in my eBook, A Brief Introduction to Internet Publicity.)

If you’re interested in viewing more well-designed book, author, and expert/speaker sites, follow me on Google+ or follow me on Pinterest, where I maintain a board of sites I find that set a good example. If you need to build a new blog or website or give yours a facelift, get in touch–I work with talented designers who can help you.