Things I’m Writing About, Editing, and Reading This Week: May 18, 2015 Edition


Things I’m Writing About, Editing, and Reading This Week

Writing about. . . Cursed fibers, crochet, revenge, and a haunting for my feature film script 

Editing. . . Management techniques and health safety protocols for a client’s instructional design product

. . . and website copy for a humor book I helped to edit last year

Reading. . . Olive Kitteridge (link) because I loved the HBO series, and . . . Mad Men articlesThat series finale — huh?

On the horizon: back to writing about sink holes for a short story, and. . . Your project. There’s a hole in my schedule after June 1. Need something written, rewritten, or edited? Give me a shout!

– Kristen

Which Metrics Matter?

Note: This post was originally published on

Everyone’s always talking about metrics, analytics, and measuring results. While being able to measure your success in any endeavor is critical (especially when budgets are involved), it’s easy to get hung up on the wrong numbers. For example, if your business is a service business requiring an initial phone conversation, is it really that important that you set up a goals funnel tracking how many people click on your latest blog post (and where they go next)?

Read moreWhich Metrics Matter?

How to Usability Test Your Website

Note: This post was originally published on in 2012.

If you have a business website, it needs to be tested for usability, preferably by someone who isn’t 100% familiar with your business.

Here at 563 Media, we often work with small companies and individuals who are sure their websites are telling clear stories about what they intend to accomplish, what they’re selling, or where their companies would like to go in the future.

Read moreHow to Usability Test Your Website