To view descriptions and case studies of my work as a content writer, click on the images. Click “view more” to see the live site (where applicable).
Michigan Performing Arts Camp (MIPAC)
Ogilvy PR Worldwide
INTERSECT @ The University of Washington
Vernon School Readiness Council
Michigan Performing Arts Camp (MIPAC)MIPAC, a summer music and arts camp, hired me to consult on their PDF brochure and website. In both cases, I re-sequenced pages and paragraphs, selected bolder photographic images, and cut unnecessary and repetitive language, trimming the text length by up to 50%. I consulted on website layout too, adding a brochure icon to the top right of the home page, and suggested a navigational structure that intuitively grouped information and improved the sales funnel.
BURNDY®BURNDY®, a manufacturer of connectors, fitters, and tools for electrical utilities, contracted me to write an e-learning script teaching sales people about cable ties. Drawing from the client's product catalogue and an outline, I wrote a 15-minute voiceover script highlighting the materials, ratings, and uses of cable ties and cable tie tooling. [To view the project, must log in.]
IvyRehabIvyRehab, a physical therapy and rehab chain with offices in New York, New Jersey, Connecticut, and the Midwest, hired me to write seventeen intros for the Services section of their newly relaunched corporate website. I drew upon prior site copy and research to complete the 250-word intros about common bodily injuries and available treatments.
Ogilvy PR WorldwideOgilvy Public Relations Worldwide, headquartered in Washington, DC, contracted with me to write, edit, and coordinate delivery of copy for their website relaunch. I wrote and revised corporate case studies, teasers for the company’s portfolio carousel, headlines, “Big Questions” (FAQ item teasers appearing at the bottom of the home page), site search summaries, and interview-based Q & As with executives from various practices within the company.
Special OlympicsOgilvy Public Relations hired me to write over 50 pages of website copy for their client Special Olympics’ Be a Fan capital fundraising campaign. Drawing upon in-house materials and issues of the monthly Special Olympics magazine, I created and wrote feature stories about inspiring athletes, as well as carousel copy, photo captions, sidebar content, call outs to resources and other site sections, and calls to action (donate, coach, or volunteer).
INTERSECT @ The University of WashingtonINTERSECT Seattle, a public health organization, came to me for help rewriting its website. The goal: to better highlight the research and training INTERSECT conducts around the globe. I evaluated the website’s structure, re-organized the navigation and page layouts, and revised the copy to tell a more emotional story. The relaunched site now expresses at a glance INTERSECT’s mission, the global need for its expertise, and the breadth and depth of its research and international partnerships.
Medicaid4YouMedicaid4You, a company in New England that helps people in nursing homes plan for and access their Medicaid benefits, had three needs for its website: 1) improved SEO; 2) a clearer layout with a better sales funnel; and 3) restructured Google and Bing Ads. I rewrote 75% of the website copy and added new pages, including a chart that compares the company’s services to competitors’. For the pay-per-click campaigns, I reorganized ad and keyword groups and wrote and tested several new ads. Two weeks after the website relaunch, three times as many site visitors filled out the contact form and the office signed its first client from a new territory.
Vernon School Readiness CouncilVernon School Readiness Council, a Connecticut non-profit, had drafted many pages of copy for their yet-to-be-launched website. Their need: an outside writer to organize and condense that content for the web. Armed with the draft and an outline of the organization’s priorities, I created home page copy, sidebars, calls to action, and a navigational outline suggesting a list of recommended site pages.
Other business content
- inbound marketing content (B2C blog posts for healthcare: orthopedics, sleep)
- articles (content marketing, lead generation, thought leadership)
- book marketing materials (ads, cover copy, press packs, synopses)
- instructional and technical copy (ebooks, e-learning, white papers)
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